Put in simple terms contrast ratio is how black your display monitor makes black appear. It is often confused with brightness. Brightness is simply the intensity of the light in the images. While similar to brightness, contrast is actually the difference that exists between the brightest and the darkest part of the image. When it is measured, it is expressed as a ratio. The higher the ratio, the more lifelike the image will appear. Text printed on a computer monitor will have a contrast ratio of about 50:1, and the text on the printed page of a book might be 80:1. A good print shown at a movie theater might go as high as 500:1.
Claims have been made that some plasma displays have reached contrast ratios of as high as 10,000:1. The problem is that there is no standard method used for measuring contrast ratio, and therefore claims can be quite exaggerated. Much would depend on how the measurement is taken, and in what ambient light. Plasma televisions certainly have a big lead in contrast ratio, and this accounts for the exception clarity of their images. LCD displays have a lower contrast ratio, generally, but have greater brightness, and this brightness will be more noticeable when more light is present in the viewing area.
Once again, as in other measurements used in explaining, describing, and advertising the new generation of television technologies, contrast ratio is a useful tool for the evaluation of competing models. It must be taken with a bit of cynicism due to the inaccuracy of its measurement, and should not replace your eye as a final judge of what is best for your own home theater needs.
